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Marketing Strategy

Marketing strategy isn’t confined to your marketing team. By understanding how to align marketing strategies with business strategy, high-performing business

Marketing strategy isn’t confined to your marketing team. By understanding how to align marketing strategies with business strategy, high-performing business leaders make better decisions about their products, services, customers, brand, and competition.

This six-course online marketing certificate provides you with the MBA-level strategic marketing training you need to make strong business decisions and set strategic direction for your company, unit, department, or product line


Your Instructor


Dr Mohd Farid Shamsudin
Dr Mohd Farid Shamsudin

Dr Mohd Farid Shamsudin lectures and researches in the areas of Marketing. He has 22 years working experience in banking and telecommunication industry. Prior joining UNIKL he was from Celcom Axiata Berhad as a Senior Product Manager. He acquired enormous industry experience especially related to consumer behavior, product development, relationship marketing and customer services. Currently he is the head of section for Marketing and responsible to oversee Bachelor in Business Administration (HONS) in Marketing and Bachelor in Business Administration (HONS) in International Business. Dr Mohd Farid Shamsudin also has more than 4 years teaching experience as a part time lecturer in various local universities for postgraduate studies. He is currently a supervisor for few PhD and Master Students and actively participates in writing and attending conferences. He graduated from Multimedia University for his Bachelor in Business Administration followed by MBA from International Islamic University, Malaysia and finally was awarded Doctor of Business Administration from Universiti Utara Malaysia. His interests’ areas of research are those related to consumer behavior, relationship marketing, advertising and branding. Among the subject specializes by Dr Mohd Farid Shamsudin are Principle of Marketing, Marketing Management, Strategic Marketing, Advertising And Promotion, Retail Management, Sales Management and Product Development


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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